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www.cprworldwide.com

Brief

To update the CPR Groups' web presence to promote the group of ethical and consumer healthcare PR companies which are autonomous members of the Fleishman Hillard Group, the number one healthcare PR agency in the world.

Solution

The challenge was to develop a web presence to expose CPR Worldwides' strategic creative solutions across the globe to the healthcare industry.

CPR offers clients communication programmes with impact through initiatives that are different and programmes that make a difference. Consequentially, the ability to demonstrate the CPR Groups' capabilities through evidence based examples was essential.

Connections designed an eye catching interface using Flash and also implemented a comprehensive Content Management System for these and other areas of the web site which are now maintained internally by CPR staff. This enables staff to communicate effectively by empowering individuals and providing CPR with a competitive advantage by accelerating publishing and lowering production costs.

As part of CPRs' commitment to be at the forefront of communications, the next stage of the continuing development will encompass the implementation of a secure client access area, enabling clients to log on and view progress of work.