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www.denplan.co.uk

Brief

As the UK's leading dental healthcare company, Denplan was looking to develop a solution that would help define its Internet presence and strategy, increase relevant traffic, and create a strong identity.

Solution

Connections developed an architecture that supports Denplan's corporate needs in leveraging the Internet to communicate to its 1,000,000 + customers and 5,000 + members and drive new qualified lead opportunities.

This was accomplished by identifying a framework that allowed users to come into the site through one central portal, Denplan.co.uk, and select a product or relevant member service in order to view the most appropriate micro site.

The main portal site for Denplan dentists and the dental community, offers a mixture of content and provides dentists access to timely information on initiatives such as Denplan Excel and also the range of events that Denplan run each year.

Members can also order their Denplan literature and merchandise requirements online whilst also giving their views on various subjects in the Denplan discussion forum.

The second factor in the development was to implement standards and templates to support and define the new Internet brand. This set of standards and web strategies could then be applied across the multiple product sites in order to drive consistency in the graphic design, functionality, technical platform, and most importantly the overall user experience.

Currently, Connections has been responsible for the development of the following Denplan sites:

         http://www.denplan.co.uk
         http://www.denplan.net
         http://www.denplanexcel.co.uk
         http://www.corporatedentalplans.co.uk
         http://www.denplanprofessionalnetworks.co.uk

Features

Administration system, Calculator, Content management, Discussion forum, E-Commerce, Interactive mapping, Macromedia Flash, News feed, Secure site areas & User management