Digital Marketing

We work with clients to find the best ways to integrate their digital marketing with their offline marketing. This way, when a TV ad is launched, the website doesn't look like it comes from a different company. We often find ourselves working alongside clients' existing advertising and PR agencies in order to achieve this.

Thanks to our wide range of marketing skills, we provide clients with the strategy and execution of:

Email marketing campaigns
SMS based campaigns
Search Engine Submissions and Optimisation
Website accessibility audit
Viral campaigns
Offline campaign integration

Underpinning all this is a belief in accountability. Digital marketing, like all forms of marketing, needs to define and meet objectives. It also needs to be accurately measured. This may be in terms of numbers of registered users, or values of online transactions, or even evidence that the user has found and acted on the information they were looking for. Whatever the metrics, we work with clients to define and deliver them.

It all comes back to the philosophy we apply to all our projects, which is a thorough understanding of the end-user and what we expect them to do. Working across the full range of the digital marketing mix, we provide our clients with the best ideas based on their needs. We won't try and sell you on online advertising if we think you can do just as well with search engine submissions. We won't suggest you build a whole website, if we think you can support a promotion more effectively by creating a microsite. In practice you may end up doing some online advertising, combined with some search engine optimisation, supported by an SMS and email marketing campaign.

Whatever the marketing mix, we can be relied on to provide you with the best advice and guidance and provide you with an effective means of measuring your success.

Contact us to discuss how your organisation could benefit.